Laser cutting industry began to enter the off-season for next month, how to make the laser cutting machine brand can have a new start in the off-season sales? This became the laser cutting machine manufacturers are actively brewing.
Season of light, is the market demand is relatively reduced, "cake" narrow;But off-season can not pale, because companies can through the effective way to improve overall sales.By the size of the total market environment, the enterprise is difficult to change, but the market share is control
Imagine when most companies stop due to enter the off-season market activities, we carefully planned marketing activities can be more easy to attract the attention of consumers;When most companies are not willing to invest their resources in the offseason to foster brand, our advertising could become a current only advertising voice;When some companies use off-season breaks, we suddenly accelerated, often a flash can realize corner overtaking.We believe: only the ideas of the off-season, no off-season market.Market of light and no light can completely controlled by the enterprise itself!
In addition to set up correct on the mentality of the notion of "off-season not light", more thinking to cope with low specific measures, the following is the Thai laser summed up the "off-season strategy", share with you:
Transformation and upgrading of strategy one: seize the moment to adjust products
"Peak season sales, season on product" is the common practice of each industry, laser cutting machine industry is no exception, during the off-season, is actually a chance to adjust product line can not make.Under the condition of the overall market is not active in terms of product adjustment, not only with other enterprises in terms of sales and market share is too big gap.The Thai laser think "light not light mainly lies in the enterprise development ideas, if we can seize the opportunity in a timely manner to adjust the traditional products and cleaning, positive input to new product research and development of laser cutting machine, and do a good job early preparation, wait until the season comes, so enterprise in the market would chance will be greater."
Strategy 2: improved service and promote to build exclusive image
Laser cutting machine industry and service industry, to play the "quality", "credibility", "service" the three CARDS, "at the peak season of season take potential" laser cutting machine companies can invest more energy to do well the service, select a certain amount of old customer by telephone access services, free on-site security, cleaning, maintenance services, especially for after-sales workers to the door, with sales staff do product maintenance, maintenance workers, sales to communicate with clients with the depth, such as the use of stability, the effect of the use, etc., make the off-season service, to improve their brand image, to keep in mind that the customer is our best salesman!
Just three: reverse thinking, become disadvantage to their advantage
In the peak season, laser cutting machine users by all kinds of advertisement information, don't know how to choice.But were simply does not exist the problem in the off-season, off-season is often laser cutting machine sales staff rest time, promote the product at this time, not only low prices, and users are less interference, often can obtain good effect.In addition, laser cutting machine enterprises should participate in more professional exhibitions, at the same time of promoting brand reserves more projects and inclination to the customer.Use the media brand campaign, raise awareness, through establishing social responsibility to strengthen corporate brand strength.
Although the laser cutting machine industry competition is intense, but the progress of laser cutting machine domestic enterprises is very obvious, facing the impact of the market off-season, laser cutting machine enterprises want to believe, as long as do a good job in the enterprise internal management, improve product structure, actively explore the market, must be able to survive.